Selling an EarthCraft Project
In today’s market, selling real estate is no easy task. Housing and building markets are highly competitive, while customers have multiple excellent options to choose among. EarthCraft homes and buildings cater to market needs and expectations in a way that traditionally built homes cannot, providing a high-quality product that saves money while enhancing the quality of life for their residents. What’s more, projects that achieve EarthCraft certification are typically discounted less, and remain on the market for a shorter period of time than their conventionally built counterparts.
EarthCraft Real Estate Professional Training
Looking for effective ways to market EarthCraft-certified buildings? The EarthCraft program provides a training class that helps Realtors learn the principles of green building. In addition, Realtors learn the specifics of the EarthCraft program in order to most successfully present and market sustainably built, green homes.
The three-and-a-half-hour EarthCraft Real Estate Professional class presents the basics of building science, including the role of indoor air quality in providing a healthful living environment as well as the impact of utility costs including energy and water on the lifetime cost of home ownership. In addition, the curriculum includes a review of techniques for identifying categories and demographics of green home buyers, strategies for marketing green buildings, tips on recognizing green home features and translating them into homebuyer benefits, and background information on policy and mortgage incentives for purchasing energy-efficient buildings. This course is approved for 4 credits through Virginia Association of Realtors.
For more information, or to register for a class, check out our calendar and list of trainings currently being offered.
EarthCraft Real Estate Professional Resources
If you are a Realtor, the EarthCraft program provides you with a range of marketing tools to support your efforts selling EarthCraft homes. These include:
- Digital logos
- Yard Signs
- Case Studies