Marketing & Logo Guidelines

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Marketing Tools for EarthCraft Builders

EarthCraft Virginia provides a variety of marketing tools that EarthCraft builders can use.

EarthCraft Marketing Template for the Builder

EC Builder Marketing Template - SampleLooking for ways to market yourself as an EarthCraft builder?

Click here to download the template and create a customized 1-page handout that highlights your commitment to high performance home building.

 

EarthCraft Marketing Template for the Home

EC House Marketing Template - SampleRecently built an EarthCraft certified home?

Click here to download this free template and develop a customized 1-page handout that features details and specifics of your recent EarthCraft project.

 

Yard Signs

Yard Sign PhotoEarthCraft yard signs are available for all EarthCraft builders and projects.

Cost = $8.00 per sign (plus shipping).

Contact the office at admin@earthcraftvirginia.org or (804) 225-9843 to get your signs.

EarthCraft Brochures

Request copies of EarthCraft brochures for your showroom or upcoming event. Contact the office at admin@earthcraftvirginia.org or (804) 225-9843 for more information.

 

Logo Guidelines

EarthCraft logos may be used to market an EarthCraft builder or EarthCraft project which has been submitted for, or has received, EarthCraft certification. The EarthCraft logo identifies a project that meets EarthCraft program criteria, and therefore, should only be used in materials that promote this project. The following terms and conditions apply:

Who may use the EarthCraft logo

Only EarthCraft certified program participants (Builders, Renovators, Developers, EarthCraft Technical Advisors, EarthCraft Real Estate Professionals) in good standing may use the EarthCraft logo specific to their trade EarthCraft certification.

Acceptable uses

Interested parties may use the EarthCraft logo to market registered EarthCraft projects. Acceptable logo placement includes:

  • Print ads, brochures, flyers, tradeshow exhibit material and signage publicizing a registered EarthCraft project, and
  • Letterhead, business cards or professional web sites that identify an individual or organization as an EarthCraft program participant.

File Types

The following file types are available:

  • JPG: This is the preferred format for Web and PowerPoint applications. It should always be displayed in color and must be scaled to fit specific applications.
  • EPS: This is the preferred format for print publications. An EPS can be tailored for four-color printing, two-color spot printing or one-color black-and-white printing. EPS files are infinitely scalable, although printer specific drivers are required. EPS images are ideal for PDF files.

If you have another means of publicizing your EarthCraft project, please contact us.